FAI signs-up new sponsor as Airtricity League is announced

Friday 26th February 2010: The Football Association of Ireland and the country’s leading renewable energy supplier, Airtricity, are today delighted to announce a three year title sponsorship for the now former League of Ireland.

The partnership deal, which was signed today at the D4 Berkeley Hotel in Ballsbridge for an undisclosed sum, will see the competition renamed the Airtricity League for the next three years. The agreement will cover the remaining two years of the FAI’s management of the League and will be renewed for a further year, subject to continued FAI management. The first round of the new Airtricity League kicks off next Friday night, 5th March.

Announcing the sponsorship, Airtricity Managing Director Kevin Greenhorn said that the company is proud to have come in as title sponsors for the league. “Airtricity is extremely pleased to have come on board as title sponsors of the Airtricity League. This title sponsorship provides Airtricity with an outstanding opportunity to extend our market and brand awareness in keeping with our exciting expansion plans. With over 450,000 active participants, football reaches into every community and at all age levels making it one of the nation’s most popular and passionately- supported sports. As the most-rapidly growing energy company in Ireland, this sponsorship represents a very real opportunity for Airtricity to build on our core Group values to forge stronger and lasting connections with real football fans at a grassroots level in communities all over the country.

“At the same time, we are very pleased to be making an extremely important financial contribution to one of the country’s leading sporting competitions, which is a significant vote of confidence and investment in the future of the Airtricity League. As an Irish-grown brand and a leader in the energy market, we feel that we have a perfect fit for this league and along with the clubs and the FAI we look forward to collective growth in the coming years. Our attention now turns to kick-off next Friday night and the commencement of what I am sure will be an exciting and eventful Airtricity League."

Welcoming the sponsorship, Eamon Naughton, Chairman of the National League Executive Committee, said: “We are thrilled to be teaming-up with a company of the stature of Airtricity. The decision of Airtricity to come on board as title sponsors of the Airtricity League is a strong endorsement of our league and a huge boost to Irish football. Together with our existing sponsors, Airtricity will help us grow and develop the league. As a league which prides itself on producing top quality young players, we are delighted to be working so closely with one of Ireland’s top, young companies.”

In addition to title sponsorship, Airtricity will also have marketing, promotional and branding rights arising from the deal. It will also be the preferred energy partner of the FAI.