Airtricity enters Domestic Electricity supply market offering 14% discounts to electrify savings on home electricity bills

25th May 2010: Airtricity has today announced its entry into Northern Ireland’s residential electricity supply market with discounted  rates  that  will  electrify  savings  on  home  electricity  bills.  The  company,  which  already supplies electricity to Northern Ireland businesses, is guaranteeing domestic electricity consumers in Northern Ireland discounts of up to 14% on NIE Energy bills. Airtricity is the first energy supplier to enter the market since Northern Ireland’s domestic electricity market was ‘opened’ to competition in 2007.

Airtricity’s  new  electricity  discounts  offer  residential  customers  in  Northern  Ireland  the  cheapest electricity in the market and a switching process that is simple and hassle-free. Customers switching to Airtricity can now typically save £95 on their annual household electricity bill by availing of Airtricity’s 14% discount on NIE Energy unit rates* – that’s equivalent to 7 weeks free home electricity. The new electricity rates, which are available from Tuesday 1 June, represent the most competitive electricity deals in the market, making Airtricity Northern Ireland’s cheapest electricity supplier.

Switching electricity supplier to Airtricity couldn’t be simpler and is hassle-free. In less than 5 minutes customers can switch and save up to 14% on their current electricity bills. Customers can switch from the convenience of their own home with a member of Airtricity’s dedicated and professional sales team, by calling 0845 601 4321, or online at

To benefit from Airtricity’s SmartSaver Online 14% electricity discount (eBill and Direct Debit) and enjoy typical annual savings of £95 all a customer needs is:


Once the switch is made, customers will begin seeing savings of up to 14% in their electricity bills. There are no minimum or fixed term contracts to be entered into, and there is no need for customers to contact their current supplier. There is no disruption to a customer’s electricity supply and no need for any new wires or a new meter – the only change a customer will see is cheaper electricity bills.

Airtricity is a wholly-owned subsidiary of the FTSE-100 listed SSE (Scottish and Southern Energy plc) Group, the broadest-based energy utility in Great Britain and Ireland supplying electricity and gas to 9.35 million homes. Airtricity has been supplying electricity to Northern Ireland businesses since 2002, The company currently supplies over 10,000 business customers in Northern Ireland as well as 200,000 customers in the Republic of Ireland. The company operates 6 wind farms in Northern Ireland and is the No.1 renewable energy generator in the region with 182MW in operation, in construction or with consent for development.

Kevin Greenhorn, Managing Director, Airtricity, commented:   “Airtricity’s entry into Northern Ireland’s residential electricity supply market is fantastic news for the consumer – consumers want competition as it will not only drive down their energy costs but it will also provide families across Northern Ireland with the real choice and real savings in their electricity supply that they have been anticipating for so long. We’re investing significantly in sales and customer service roles to support this market entry, and we have been working closely with the Utility Regulator and the Consumer Council for Northern Ireland to provide customers with a switching process that will be seamless and simple. We’re confident that by offering real choice, real competition, and real savings consumers will make the better switch to Airtricity – putting their money back into where it matters most, their pockets.”

Unveiling its entry into Northern Ireland’s residential electricity supply market, Airtricity announced that it is creating 75 full time jobs to support its competitive market entry. The new positions encompass sales, customer service, billing and support roles, and Airtricity fully expects to build on these employee numbers as customer numbers grow.