Dedicated ‘show your home some love’ activation campaign launching to support two-year sponsorship deal
Friday, 11 March 2022: SSE Airtricity has signed a two-year sponsorship deal for RTÉ One’s DIY SOS: The Big Build Ireland as title sponsor for season two and three which will air in 2022 and 2023. A dedicated ‘show your home some love’ activation campaign will launch this April encouraging consumers to show their home some love with energy efficient improvements from SSE Airtricity’s Generation Green Home Upgrade.
Demonstrating its commitment to Irish communities, the SSE Airtricity team will support presenter Baz Ashmawy and the crew at locations across the country, as they transform each home in just nine days thanks to the generosity of volunteers, tradespeople, and supplier donations. As Ireland’s largest generator and supplier of green energy1, SSE Airtricity will bring its energy services expertise to the builds, improving the quality of life for each family, reducing their carbon emissions, and providing 100% green energy to all of the participants’ homes at no cost for one year.
Welcoming the launch of this new partnership David Manning, Marketing Director at SSE Airtricity said: “We are enormously proud to be involved in the new season of DIY SOS: The Big Build Ireland on RTÉ One. At SSE Airtricity, our mission is to bring our customers on a journey to make greener choices by providing them with a full range of low carbon solutions and this sponsorship presents a meaningful opportunity to demonstrate the green energy products and solutions we provide.”
“It’s a privilege to lend our expertise and assistance across the builds over the next two seasons where our Generation Green Home Upgrade experts will be retrofitting homes to the highest standards of energy efficiency, providing cost-effective green energy solutions. We look forward to working with Baz and all the incredible volunteers, builders, labourers, and neighbours who have come together to offer their support to the deserving families involved.”
Elizabeth O’Gorman, producer of RTÉ’s DIY SOS: The Big Build Ireland at Motive Television said: “We are delighted to have SSE Airtricity on board for season two and three of the show. Their participation really reinforces the strength of the show and will mean that Baz and the team can bring more smiles to families across Ireland. Through relying on generosity of individuals in the community each episode provides a catalyst to show the good in people and allows the Irish audience to look at everything in a slightly more positive prism. We thank SSE Airtricity for their support and look forward to continuing this partnership into the future”.
Gerry McGuinness, Commercial Partnerships Manager RTÉ said; “We are delighted that SSE Airtricity have come aboard with DIY SOS: The Big Build Ireland. RTÉ is proud to broadcast such a popular series that helps to transform peoples’ lives and lifts the hearts of Irish viewers. With SSE Airtricity’s support we look forward to another heart-warming and inspiring season.”
Now in its second series, RTÉ’s DIY SOS: The Big Build Ireland has been praised for its inspiring renovations which adapt and upgrade the homes of families who are suffering from a devastating illness or life-altering condition. Each episode sees an army of volunteers including builders, labourers, tradespeople, suppliers, friends, and neighbours come together and give their time in order to transform homes to improve the quality of live for a deserving local family.
The first episode of DIY SOS: The Big Build Ireland series two is scheduled to air in April on RTÉ One.
1Source: Largest provider of 100% green energy supplied to homes and businesses based on Electricity Market Share by total tWh, published by the Commission for Regulation of Utilities (CRU) in most recent Annual Energy and Water Monitoring Report for 2020, published in November 2021.